Exquisite succulents. Curated with intention. Delivered from our greenhouse to your home.

At Succly, we’re more than just another subscription box. We’re a family of growers, rooted in generations of plant expertise, and built from a dream that started right here on our family farm in Fallbrook, California.

Where it all began

The idea for Succly first sparked back in 2015 and by 2017 it became a real late night mission. Ryan and I were staying up in the garage experimenting with prototypes and obsessing over one simple question:

How can we share the joy of succulents with people who don’t have access to them like we do here in Southern California?

Back then, I was ordering all kinds of subscription boxes (make up, candy, lifestyle) and Ryan would study them. We tested different packaging, played with layouts, and even used Starbucks drink lids as part of our early prototype designs (seriously!). We started creating our own inserts to keep each plant snug and protected (including placing them into little cut-out “holes” so they wouldn’t shift during shipping).

It wasn’t fancy, but it was the beginning of what would become Succly.

We were determined to create a succulent subscription box that could ship safely, look beautiful, and make people feel excited the moment they opened it.

Because we knew something important:

Not everyone gets to walk into a local nursery and find rare, colorful, healthy succulents… but they should.

Built on family, grown with heart

Ryan grew up in the greenhouses, learning the craft from his dad, a lifelong grower who passed down not only his knowledge, but the values that still guide us today; grow with care, never cut corners, and always put plants and people first.


In 2012, Ryan’s dad passed away after a battle with cancer. It was a heartbreaking season for the entire family, and it was also a turning point. With so much on her shoulders, Ryan’s mom couldn’t keep the operation going on her own and we stepped in to carry it forward and keep the farm alive.

From long drives to a bigger mission

In the early days, our work was mostly wholesale which meant long drives, early mornings, and constant hustle (including hauling plants across states like Arizona and Nevada in a semi).


We loved what we did, but we also knew we wanted to build something more sustainable for our family and something bigger than just the regions we could physically deliver to.

That’s when the original 2015 idea came rushing back:

What if we could ship our farm-grown succulents directly to customers… anywhere?

The concept spent years being shaped behind the scenes, through hands on industry experience and collaboration that taught us what truly works when it comes to shipping plants safely and creating a memorable unboxing experience.

Then in 2025, we finally brought Succly to life independently, building it exactly the way we always envisioned, rooted in family, quality, and heart.

And that’s how Succly was born.


What makes Succly different

Every Succly box is created by us, from start to finish. We handpick every succulent from our ten thriving greenhouses, using over a decade of hands-on growing experience and deep knowledge of variety, seasonality, and care to make sure every box is filled with plants that are truly healthy and ready to thrive.

When you order from Succly, you’re not just getting a box of cute plants.

You’re getting a piece of our farm, a bit of our story, and a whole lot of love.

Welcome to the Succly family. 🌿

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Each succulent is hand-selected and nurtured from propagation to packaging, ensuring it arrives not only healthy but truly exceptional. Our process is meticulous. Our standards are high. And our mission is simple: to bring rare, elegant, and vibrant plants into your life — without the hassle.

Farm Fresh & Hand Grown

We don’t buy and rebox. Every succulent is cultivated on our own land, allowing us to control the quality from soil to shipment.

Delivered with Love & Care

We wrap each plant with love (and a little extra padding) to make sure it arrives safe, sound, and looking its best.

Beginner Friendly Plants

We include simple, beautifully designed care guides that make plant care intuitive, even for beginners.

New Surprises Monthly

From classics to rare finds, we rotate thousands of varieties so each month feels fresh and exciting.
Box containing a succulent plant and a small green plant, with care instructions on a black textured background.

Our premium subscription is specially designed for modern plant lovers. Two hand-selected succulents each month. Grown with care. Delivered with purpose. Styled to inspire.

Ready to bring beauty home?

Explore our subscriptions or shop à la carte, your perfect plant moment is just a click away.

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